AJ Hats

Hatters, Jemma and Andrea, have been making hats under the AJ Hats brand since 2004.  They successfully completed a local millinery course in 2003 and have been making bespoke and off-the-peg hats for the last five years.  They have participated in several fashion shows including The London Hat Show along with Siggi and other mainstream milliners.

The studios are based near Broadwindsor, in West Dorset, and clients are very welcome to discuss their needs and requirements with both Jemma and Andrea.

Royal Ascot Hats, Wedding Hats, Christening Hats, Shooting Hats and hats for all occasions are hand made by them both.

Andrea Neville-Rolfe

Andrea Neville-Rolfe undertook a foundation course in millinery in Carlisle and has a degree in Graphics and Illustration from Bristol University, with a successful design and artistic career since then.

Jemma Loveridge

Jemma has always loved wearing hats and on moving to the West Country in 2003, discovered a passion for making them too. 

Prior to millinery, Jemma worked for The Hon Sir Rocco Forte as Sponsorship and Events Director for Forte Hotels for 11 years and then, after the Granada takeover, set up her own event management company working for clients such as United Racecourses Limited, Head Sport and other well known companies.  She organised The Duke of York’s NSPCC Challenge, which was held at Buckingham Palace in 2002, which raised over £2.3m.